About Marketing Town

Marketing Town is a hybrid agency specialising in customer engagement and marketing performance. Our customers benefit from a broad spectrum of sales and marketing services designed to specifically help them take control of every phase of the subscription lifecycle (acquisition, engagement and retention), futureproof their business and deliver their long-term goals.

Services include, but not limited to: Lead Generation, Lead Validation, Lead Capture, Outbound Sales, Lead Nurturing, Lifecycle Management, Affiliate Campaign Management, Customer Journey Analysis.

When did you start working with Primo?

End of March

What problems did we solve?

  1. We were able to load data ourselves.
  2. We were able to easily integrate with our own platforms.
  3. Small issues were fixed quickly thanks to the immediate help of the support team.

How was the implementation/set up?

It couldn’t be easier and quicker to integrate our systems with Primo, especially considering that we were set up in 48hrs across the UK and SA teams, while the country was being put into lockdown and we were against the clock in order to keep our staff working.

Is the software easy to use?

We have used different diallers over the years, but Primo gets a big thumbs-up from us for its ease of use.

What results have you achieved working together?

We managed to increase our service levels and reduce our costs. Also, we have achieved a relationship we wished we have found sooner. We are not only using their dialler software, but running a campaign with one of their call centres which brings an essential added value to our partnership.

What impresses you about Primo Dialler?

The support provided is really helpful and have not once failed to meet our expectations.

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